Besides business literature, Cox is also dedicated to writing novels. He is the co-author of several titles that have become best sellers in the field. Jeff Cox is a writer, considered a master of the art of conveying business concepts through stories. His writing adopts the novelized narrative style, always evading the format of essentially technical manuals. He is the main creator of the Theory of Constraints and also the author of several books on logistics, strategic planning, project management, accounting, finance, information technology, marketing, and other topics. Goldratt and Jeff CoxĮliyahu Moshe Goldratt (1931-2011), Israeli, was a physicist and management consultant. By the way, Eliyahu Goldratt is the main creator and promoter of TOC. Written in the form of a novel, the characters and plots serve as a background for the presentation of Theory of Constraints (TOC), an important reference in management and continuous improvement programs. The work has more than 2 million copies sold, with translation into almost 30 languages.
Over the years, it has been adopted for study in many business administration courses and is much sought after by market professionals. Goldratt and Jeff Cox, the book "The Goal" was originally published in 1984 and continues to be reprinted to this day, given the timeliness of the approach. The authors Eliyahu Goldratt and Jeff Cox tell a fictional story to teach that will help you identify the problems that are keeping you from achieving the expected results within your organization.ĭo you want to put your company on the track of continuous improvement? Keep reading to know how! About the book "The Goal" Learn in this summary of "The Goal" one of the most successful methods for implementing a process of continuous improvement: the Theory of Constraints. Português English Español Français Italiano Alemão Russo Mandarim
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